methodology / the architecture beneath

methodology / the architecture beneath

at a glance ↓

The framework ↓

Work with us →

Foundations

Scenarios

Implications

•

Methodology

About

FULL ACCESS

/ we scan, we map, we build

at a glance

at a glance

New Olfactory Worlds is a continuous foresight project. Built on four disciplines, horizon scanning, cultural research, pattern mapping and scenario building, it keeps updating as the field moves rather than being a static report.

130+

SELECTED SIGNALS AND SHIFTS

6

segments MONITORED

17

MARKETS explored

Monthly

UPDATE CADENCE

/ evidence to action

The Framework

We frame the forces, scan for evidence, map the threads, build the worlds and translate them for brands.

01

01

Frame

Frame

MACRO DRIVERS

Long-term forces, PESTLE

?

02

02

Scan

Scan

SIGNALS

Proprietary System

6 segments, 36 domains

OPEN THE COMPASS →

?

CULTURAL SHIFTS

Domain × form

Every shift placed once

OPEN THE LENS →

?

130+ SIGNALS AND CULTURAL SHIFTS SELECTED

Cross-mapped into recurring threads by assisted clustering and human curation

3 threads shortlisted

03

03

Map

Map

identity fragmentation

thread 01

biometric interface

thread 02

programmable olfaction

thread 03

Each scenario is led by one thread and shaped by the other two

04

04

Build

Build

Paris 2030

SCENARIO 01

Speculative story + artefact

london 2035

Scenario 02

Speculative story + artefact

berlin 2040

scenario 03

Speculative story + artefact

05

05

Translate

Translate

IMPLICATIONS

What each world means for brands, and where to move first: the opportunity zones.

/ Let’s build what’s next

Work with us

For teams who want to stay close to where fragrance is heading.

Just curious?

Good enough reason to get in touch.

LET'S CHAT

sent

Explore a specific question

DEEP DIVE

A study built entirely around the one question you’re trying to answer, going deeper than the project itself to deliver an answer that’s entirely yours.

Track what matters to you

radar

Continuous monitoring of what's shifting in scent, the same signal-scanning behind this project, run on your behalf and kept pointed at your own roadmap.

Continuous monitoring of what’s shifting in scent, the same signal-scanning behind this project, run on your behalf and kept pointed at your own roadmap.

understand what's coming

Briefing

A live presentation on where fragrance is heading, built from this project's signals and findings, and delivered straight to your team or your stage.

A live presentation on where fragrance is heading, built from this project’s signals and findings, and delivered straight to your team or your stage.

Build foresight, together

WORKSHOP

A facilitated scent futures session, built around this project's signals and cultural shifts, to find the path to the future your brand actually wants.

A facilitated scent futures session, built around this project’s signals and cultural shifts, to find the path to the future your brand actually wants.